UNDERATTED

Although the Omega Speedmaster was the official watch of the 1969 moon landing, it wasn't the only one to receive NASA's approval. Despite a space-age design and a very down-to-earth price, this quartz-powered Bulova made a voyage to the lunar surface on Apollo 15 in 1971 and has remained under the radar ever since.

Longines' bread and butter these days is virtually everything from their Heritage collection, which faithfully recreates historic Longines pieces from the pre-mid-century era. Longines, on the other hand, has a sizable inventory, and among the most exciting items are the far-more contemporary watches that house their Very High Precision (V.H.P.) quartz movements, which are among the world's most accurate. The V.H.P. GMT is particularly striking, since it combines exceptional accuracy with a very novel GMT function that uses your phone's flash to immediately shift to a new timezone.

The Omega Railmaster is sometimes neglected in favor of its more well-known siblings, such as the moon-visiting Speedwatch and Bond-wearing Seamaster divers. Make sure you don't make the same mistake. The Railmaster (officially a Seamaster version) is a comfortable everyday watch with a softly textured display and antimagnetic casing.

Because of the large and bold square cases of their Instruments line, Bell & Ross has some of the most readily identifiable design language in the whole luxury watch market, despite the fact that they've only been active since the 1990s. However, Bell & Ross also offers a Vintage collection that foregoes the company's well-known design language in favor of more classic watch forms. No collaboration is more appealing than this one with The Rake & Revolution. The champagne dial, brown accents, and satin-finished bronze case set this retro-styled chronograph apart from anything else in B&R's — or anybody else's, for that matter.

IWC only has a few lines, yet they're all instantly recognizable. The Portugieser is a kind of Portuguese. The Portofino is a little town on the coast of Italy. The Pilot is the first episode. The works of Leonardo da Vinci. The Ingenieur is an engineer. The legendary brand's diving watch then lurks in the backdrop. The Aquatimer, on the other hand, does not exist just to allow IWC to claim to have a diver. Instead, he is an exceptional luxury diver who offers something fresh to the table. The unique SafeDive bezel mechanism, which spins the inner bezel through a sliding clutch system actuated by ratcheting the outer bezel, complements the watch's unusual-for-a-diver look. It's the safest dive time bezel on the market.