AUDEMARS PIGUET

The history of AUDEMARS PIGUET

In the Swiss Vallee de Joux, two young entrepreneurs in their early twenties reconnected in 1874. Their names were Jules Louis Audemars and Edward Auguste Piguet, and they had known each other since boyhood. They agreed to start a business together a year later, in 1875. They had no idea that their company's name would become one of the most well-known in its field. This is the tale of Audemars Piguet's beginnings and development.

Both Audemars and Piguet were born and raised in the Vallee de Joux, where they were immersed in the region's rich horological history. They come from a long line of watchmakers and began learning the craft at an early age. As they set up their first workshop, they each had unique abilities in different areas of watchmaking to offer to the table. They were made for each other.

Audemars Piguet was a highly technological company that specialized in the manufacture of intricate watch mechanisms. As a result, he concentrated on overseeing production, product development, and the creation of raw components for their early clocks. Piguet, on the other hand, performed the final regulation on the watches as the repasseur or master watchmaker. He meticulously examined each completed component, made all required modifications, assembled the movements, and activated the timepieces. Piguet later realized his affinity for the business side of sales, marketing, and management as the firm developed and changed, and transitioned into that job.

With the production of the first minute repeater timepiece in 1892, the company accomplished its first really innovative creation. They introduced the "Grand Complication" pocket watch just a few years later, in 1899. A grand and tiny strike, minute repeater, alarm, perpetual calendar, deadbeat seconds, chronograph with jumping seconds, and split-seconds hand were among the model's seven distinctive complexities.


The company's fortunes altered dramatically when both founders died within a year, from 1918 to 1919. The company, however, was left in the skilled hands of the founders' sons, Paul Louis Audemars and Paul Edward Piguet. With the invention of the thinnest pocket watch caliber in 1925, the development of the first skeletonized pocket watch in 1934, and the introduction of the thinnest wristwatch in 1946, they continued the family legacy of innovation.

In the 1970s, Audemars Piguet cemented its place in watchmaking history. Audemars Piguet and other traditional watchmakers were battling to stay relevant as the Quartz Crisis continued to affect the industry. The company realized they needed to take a risk.As a result, on the eve of the Swiss Watch Show (now known as Baselworld) in 1972, the company's managing director met with famed designer Gerald Genta. He told Genta about the brand's ambitions to create a completely new watch category, the luxury sport watch, and that they wanted a design the next day. Genta was instantly enthralled, and he put his talent to work.As a result, the Royal Oak became famous.

Designer Emmanuel Gueit gave the flagship model an update a decade later, and the bigger Royal Oak Offshore was born. These extremely unorthodox models sparked controversy when they first debuted, but they have now come to define the brand. Even yet, Audemars Piguet has never stopped developing. They exhibited an extremely sophisticated model exhibiting the Equation of time, dawn, sunset, and a perpetual calendar mechanism to commemorate the company's 125th anniversary at the turn of the century. You know you're wearing an icon when you wear an Audemars Piguet, whether it's one of the brand's iconic models, like the Royal Oak, or one of their incredibly intricate complexities.