CERTINA

When brothers Adolf and Alfred Kurth established their timepiece business in Grenchen in 1888, they had no idea how swiftly it would grow. However, it was not until the 1930s that the corporation was renamed Certina. It was once known as Grana. The turtle, which serves as the brand's emblem, was created in the 1960s and continues to represent ideals of toughness and durability today.

In 1959, the first Certina watch based on the DS principle was released. These wristwatches have withstood the test of time and have been worn by deep sea divers, mountaineers, and adventurous adventures alike. Certina watches based on the DS idea had anti-magnetic, anti-shock, and water-resistant casing, which was a significant achievement for a watch at the time.

Certina participated in the US Navy's Sealab II undersea experiment in 1969. The clock was put to the ultimate test by divers and scientists, and it operated flawlessly at tremendous depths of the ocean. The Certina DS-2 Super PH 500 M also participated in the Tektite underwater experiment, where it received the highest marks when worn for two months on the wrists of four scientists in an underwater home tank.

In 1970, a Japanese expedition to Mount Everest used the Certina DS-2 Chronolympic watch, which was worn by Japanese skier Miura when he fell 1,000 meters from an altitude of 8,000 meters. The Certina Biostar, which represented the wearer's emotional, physical, and mental biorhythms, was invented just a year later. With a tungsten carbide casing, the Certina DS DiaMaster, a scratchproof watch with an extraordinarily strong case construction, captured the attention of sports enthusiasts and adventurers in 1976. Muhammad Ali, the world's most famous heavyweight fighter, had it stylized on his wrist.

Certina has undergone significant transformations in the previous 40 years. It collaborated with Rado in 1975 and joined the Swatch group in 1983, focusing on sports watches with the Cascadeur models, which have a strap inspired by a motorcycle chain and two extra strong metal rods that extend over the top of the sapphire glass lens for enhanced protection. Certina's reputable position in the diving watch business was solidified in 2004 with the Certina DS-3 1000m. With a 1000 meter water resistance rating, the watch set new records, meeting the demands of both professional and recreational divers.

When Certina became the official sponsor of the Sauber Petronas team in 2005, Formula 1 biker Thomas Lüthi wore the DS Podium watch, which had a sporty appearance mixed with unparalleled precision. Certina celebrated its 125th anniversary in 2012, and the occasion was marked by a brand refresh. The Powermatic 80 automatic calibre, with an amazing 80-hour power reserve, was also produced, as was the Certina C01.21 mode, which was also a tremendous success as a dependable and eye-catching chronograph design.

Certina continues to be active in the motorsport business, and is currently honored to be the official timekeeper for the FIA World Rally Championship. The business has developed its reputation on a foundation of dependability, performance, and durability, ranking among the most durable watches in the Swiss watch market while focusing on sports above all.