RADO

Rado has established itself as one of the leading luxury Swiss timepiece firms by focusing on manufacturing long-lasting and elegant designs. Rado's success has been built on a history of being ahead of the curve, as well as a desire to create watches that are comfortable, safe, and high-tech. The brand's heritage of adopting cutting-edge materials never seen before in the watchmaking industry is what sets it apart from the competition. Rado has always been able to delight us with each new discovery and leave us anxiously anticipating what comes next, as he is always seeking for the next breakthrough.

Brothers Fritz, Ernst, and Werner Schlup founded Rado in 1917 under the name Schlup &Co. The brothers transformed a portion of their parents' home into a watchmaking factory, which they grew and developed slowly at first. Schlup & Co. became one of the world's largest makers of watch movements at the conclusion of World War 2.

The Golden Horse collection from 1957 was the brand's first great hit. The new Rado collection was one of the first to be released. The Green Horse collection was launched in 1958, following in its footsteps. It was Rado's first model to have a water-resistance feature. The moving anchor sign on the dial was first seen in both of these collections and has since been seen in every automatic model afterwards. The 1950s were also a period of worldwide success for the company, with the brand growing to over 61 countries across the world.

The DiaStar 1 signaled the start of a new era for Rado with its debut in 1962. The durable model included cutting-edge materials and a fashionable style. The DiaStar 1 was the first scratch-resistant Rado watch, thanks to the brand's pioneering usage of hardmetal and sapphire glass. This set the standard for all future Rado designs and began a tradition that has lasted over 60 years.

Rado distinguished themselves as innovators in the field of watchmaking materials throughout the next two decades. The Rado Integral was the first model to employ high-tech ceramics, which became one of the brand's signature materials in the 1980s. Rado's now-signature material, as well as its characteristic minimalist style, were perfected in this model.

Rado improved the usage of high-tech ceramics in the late 1990s and invented two new materials: cermet, a titanium-based ceramic with metal, and plasma high-tech ceramics. The latter enabled the firm to create a wide range of items in a variety of colors with a shiny shine, suited for any taste, while being hypoallergenic and free of metal. Rado offered yet another interesting substance, high-tech diamonds, to usher in the new millennium a decade later. Rado's greatest scratch-resistant model at the time was the V10K watch, which was covered with high-tech diamond.

Rado has been focusing on reducing the design of its models since 2010, when it released the ultra-thin True Thinline series. The firm has been experimenting with proportions as well as materials and watch functions, with clocks measuring only 5mm thick. The Esenza Touch crownless variant was introduced in 2013.

Rado's success has been based on its ability to innovate in design and materials. The brand has earned its position in horological history with the variety of materials it has offered. Rado has always prioritized comfort and durability, from cutting-edge high-tech ceramics and high-tech diamonds to the now-standard sapphire crystal. The business also considers the demands of its clients, as seen by the fact that many of the materials it employs are hypoallergenic and mild on the skin.

Rado has sponsored and participated in international tennis competitions for almost two decades. The brand served as the official timekeeper for 12 events in 2019. Rado has found a mate in tennis, a sport where dedication and endurance are highly rewarded. Their precise timing technique guarantees that every stressful moment is recorded, allowing both spectators and players to follow the action.

Rado has established a heritage of innovation via their unwavering commitment to modernisation. The company has the unique ability to mould and mold the timepiece industry to their liking, always keeping one step ahead, by releasing and improving on high-tech materials and preserving the sleek and modern style of their creations.